About Us

Elizabeth Kraus

Founder and CEO

Elizabeth Kraus doesn’t wait for the answer — she interrogates the question. She spent two decades founding, working for, and investing in startups. Through her decade-long run at MergeLane, Elizabeth invested in 54 companies and recruited a network of over 300 mentors and 600 investors to support MergeLane’s portfolio.

In 2020, life forced Elizabeth to slow down and look closer. A cancerous tumor that curved her spine, a global pandemic, leaving a picture-perfect 16-year marriage, and transitioning out of a career that had been her sense of purpose for 15 years forced her to confront life in its most unpolished form. Somewhere between life’s messiest moments and its most meaningful ones, Elizabeth did what she’s always done: turned her lens inward and got curious. The result is Imperfectly Honest, a platform for people who’d rather ask a hard question than settle for a comfortable non-answer. Elizabeth lives in Montana, where she’s finding extraordinary life lessons in the most ordinary places – and will absolutely tell you what she thinks. 

Kayla Gorski

Chief Creative Officer

Kayla Gorski doesn’t just tell a story – she finds the one that makes you feel something. For two decades, she worked the agency side of communications, building PR-driven campaigns that elbow their way into the cultural conversation for some of the world’s biggest brands, ranging from Corona and Meta to Snoop Dogg, Bobby Flay and more. If a brand had something worth saying, Kayla was usually the one figuring out how to make people care.

Ask what’s shaped her most, and she won’t point to a campaign – she’ll point to home in Montana, where nature does most of her best teaching. She’s a proud public landowner who’d rather be on a trail with her dog, in a river, or planning a trip around something she wants to eat (ask her about Japan). In addition to collaborating with Elizabeth at Imperfectly Honest, she shares musings and stories that linger long after the last bite on Dish + Tell, her own podcast and Substack. Both Imperfectly Honest and Dish + Tell run on the same instinct that has driven her career: a belief that honest, well-told stories make us feel more alive, and a refusal to settle for the comfortable version when the true one is more interesting. She lives by a simple credo – what’s meant for you will find you – and she’ll absolutely tell you the best thing she ate this week, unprompted.

Want to Join Us?

The easiest way to find out more about what we’re up to is to subscribe to our feed, which will include posts for Elizabeth’s written musings and podcast episodes. To listen to our podcast on your favorite platform, subscribe through Apple Podcasts or Spotify.